5 Simple & Healthy Gluten Free Cookie Recipes

By Oliver Lindberg - 28 May, 2020 - 10 min read

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Have you ever thought about the impact of colors on the User Interface? Knowing how to use the right color is essential not only for aesthetic purposes but also for improving User Experience by simplifying navigation throughout your mobile app. Using a specific color palette consumers can get an idea of the purpose of your app at first sight.

Social media apps for instance use mostly bright and vibrant colors. On the other hand, if you are creating a mind and body app, the colors would be completely different, usually neutral. A great designer would know how to use colors in the best way so that users understand the idea and purpose of a mobile app right away.

Using psychology often works for gaining more success among your competitors. Colors play a huge role in how the brain perceives provided information and functionality. The way each of them affects users needs to be considered when developing a customer-oriented mobile app design.

A common example when we talk about colors is Facebook. Mark Zuckerburg is actually red-green colorblind and blue seemed to be his best choice which he can see. In fact, blue also gives a feeling of trust. It stands for communication and efficiency. All the things you’d want from social media, right. A number of experts even think that part of the success of Facebook is because of the use of a perfect color palette for such a platform.

Simply said color psychology is the study of colors and how they influence human behavior. Its primary colors are red, yellow, green and blue. Each of them has different effects on human emotions and perception.

Color is an essential part of the user-friendly interface. A great example is the app icon. It’s the first thing users see and get an impression of, so you’d like it to be the right one and make them actually check out your app. Different colors generate specific human behavior. Using them in the right way can lead to a higher number of downloads and way more engaged consumers.

According to a study, 92,6% of people claim that the visual dimension is the most important influencing factor affecting their purchase decision. Two out of three consumers aren’t willing to buy a large appliance if it’s not in their preferred color.

In a survey, people were asked to associate a color with particular words. Here are the results:

In a survey, people were asked to associate a color with particular words. Here are the results:aHaving this information you can choose the best color palette that fits the purposes of your app and the emotion you want it to generate in people’s minds.

Have you ever thought about the impact of colors on the User Interface? Knowing how to use the right color is essential not only for aesthetic purposes but also for improving User Experience by simplifying navigation throughout your mobile app. Using a specific color palette consumers can get an idea of the purpose of your app at first sight.

Social media apps for instance use mostly bright and vibrant colors. On the other hand, if you are creating a mind and body app, the colors would be completely different, usually neutral. A great designer would know how to use colors in the best way so that users understand the idea and purpose of a mobile app right away.

Things that are easy to use, are easy to sell

Social media apps for instance use mostly bright and vibrant colors. On the other hand, if you are creating a mind and body app, the colors would be completely different, usually neutral. A great designer would know how to use colors in the best way so that users understand the idea and purpose of a mobile app right away.

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